Cadillac
Considered the domestic luxury carmaker in
the United States, Cadillac first became popular
for manufacturing roomy, extravagant sedans
targeted towards senior citizens. However, over
recent years, the company has begun producing
vehicles that attract a younger car and has
expanded it’s line of automobiles to include
luxury SUV’s, such as the popular Escalade,
sports cars and two-passenger convertibles.
Competing with exotic car rental manufacturers
based in Europe, such as Aston Martin, Mercedes
Benz and BMW, Cadillac is based in the United
States and is owned by automotive giant General
Motors. The first United States automobile manufacturer
to produce a car that uses a V8 engine, the
company has spearheaded a lot of the technology
that can be found in luxury automobiles today.
From headlights that are controlled from the
dash inside a car and thermostatic controls
that monitor cooling systems to powerful V12
and V16 engines, Cadillac had built it all.
And while a Cadillac car rental is certainly
powerful, the company is also known for creating
vehicles that are appealing to the eye as well.
After World War II, the company created chrome-laden,
tailfinned vehicles that soon became the base
of all post-war cars in the United States. One
of these cars, the Coupe de Ville, became one
of the fastest selling vehicles of the time
and was incredibly popular amongst wealthy upper
class citizens as well as stars in Hollywood.
Though the company was popular in the United
States, the luxury car rental became harder
to sell as gas prices rose. Feeling pressure
from other luxury car manufacturers, who began
designing smaller cars to accommodate the high
gas prices, Cadillac began design sports cars
and was forced to adopt a new design policy.
A far cry from the brand’s typical curvy
shape, the new design features stacked headlights
and sharp lines that combined with new technology
and luxurious amenities - resulting in
a luxury vehicle for a new generation who valued
speed, style and, above all, a lower gas bill.